It’s the first Frieze Art Fair in New York and everyone took an excited and speculative deep breathe in anticipation of what is expected to be the next best thing. Not so for South African artist Frances Goodman who is in New York for three months as part of the International Studio and Curatorial Program (ISCP). In her cool and understated South Africa accent she comments,” I don’t really care that much for art fairs, there’s too much fuss to be able to see the artwork properly.” She is unapologetic about her reluctance towards art fairs. In fact, I discover in the few days of following her around that Frances Goodman doesn’t apologize about much when it comes to art.