Johannesburg, South Africa
Frances Goodman is a multimedia artist born in Johannesburg, South Africa. Working with objects commonly associated with female identity, such as acrylic nails, false eyelashes, and jewelry, Goodman explores how their habitual usage evolves into obsession and neuroses. Her humorously dark sculptures and installations suggest how self-conscious anxieties play a disproportionate role in governing women’s lives. In her examination of beauty conventions, marriage traditions, and common material possessions, Goodman reveals both the self-imposed and external pressures to conform to societal expectation. Her works rebel against the influence of the male gaze and a media-obsessed, mainstream culture. Meanwhile their glossy, sensual surfaces capture the underlying libidinal energy that motivates consumption, from a gleaming car hood to a metallic nail polish sheen. Her work is included in several major international collections, including Sindika Dokolo Collection, Angola and UNISA, South Africa.
“The obsession with appearance, surface, and notions of success and beauty push women to compromising extremes…”